Sales people either have it or they don’t.
If you feel uncomfortable selling, it will show and it will be near impossible to close. However, sales are an inevitable part of almost any franchised business. If you don’t feel comfortable selling, and it is financially viable to hire someone who can…DO!
Part of running your own business will see you go beyond your comfort zone.
Be prepared to hire someone who possesses skills that you don’t have to do the jobs that you can’t.